Scientific projects

Project name: АР19679687 Analysis of big data (Big Data) and processing of text on the basis of reviews of travelers with the aim of improving tourism of Kazakhstan at the world level.

The importance of the project is although Kazakhstan is a geopolitically favorable country, rich in natural and cultural heritage sites located along the Great Silk Road in Central Asia, the country’s tourism destinations still do not reach the level that can compete with developed countries. Secondly, in the field of tourism, there is a shortage of data analytic specialists (Big Data analytic), who can reveal the problems of all components of tourism in Kazakhstan, processing tourists’ reviews necessitate Big Data Analytics.

The aim of the project is a complete text analysis generated by travelers across Kazakhstan in three main pillars of the tourism industry, called accommodation, food and beverage, and attractions. This Project contains several data analytics tools to pinpoint the situation of the tourism industry in Kazakhstan, determine advantages and disadvantages in perspective of contemporary tourism implementations, find the issues, relationships between issues, relatively better situations, suggest improvements and enhancement measures that need to be taken in eye of travelers by running text analysis and statistical modeling.

Project objectives is the scope of the project includes the execution of three main components: determining the competitiveness, performance and demand conditions of the accommodation, food and beverage and attraction sectors as components of the Kazakhstan tourism industry relative to their global, regional (Central Asian) and Silk Road competitors.

Amount of grant financing: 69863374.32 tenge: 2023 year –19407850 tenge, 2024 year – 25415444,6 tenge, 2025 year – 25040079,8 tenge.

Expected results

1. 3 (three) articles will be published in a peer-reviewed scientific publication with not less than 35 (thirty-five) percentile according to the Social Science Citation Index or Arts and Humanities Citation Index of the Web of Science database and (or) CiteScore of the Scopus database;
2. 4 (four) articles will be published in peer-reviewed foreign and (or) domestic editions recommended by the National Institute of Social Sciences and Humanities.
3. 1 (one) scientific monograph will be published based on the research results.

Information about performers

The development of tourism education and tourism in general will contribute to the development of mobility of tourism personnel in the developing economy and social sphere of the region. This is especially true for the Turkestan system of professional tourism education, which is based on local tourist values (the mausoleum of Khoja Ahmed Yasawi), which is currently, at the initiative of the government of the Republic of Kazakhstan, subject to positive progressive changes in both temporal and spatial terms. The city of Turkestan is the oldest city (from this follows the prospects for the development of tourism in this region), at the same time the regional center of the youngest region of the country. In October 2020, a presentation of the city in its new status took place. By signing the historical decree on the formation of the Turkestan region in 2018, the former President of Kazakhstan, Leader of the Nation N.A. Nazarbayev instructed the development of the city as a cultural and historical center of the entire Turkic world. Currently, plans for the construction and creation of new tourist facilities are being implemented. A total of 57 tourist routes have been developed in the direction of historical, environmental, cultural, entertainment and educational tourism. For the efficiency of these tourist routes, in our opinion, an important role will be played by the saturation of the tourism sector of the city of Turkestan with highly qualified personnel with the necessary language training.

The scientific novelty of this project is determined by the following contradictions that are characteristic of the modern educational process in foreign language training of specialists in the field of tourism:

• between dynamically developing digital and ICT technologies and the insufficient development of the implementation of research results in this area in the practice of teaching a foreign language to specialists in the field of tourism;
• between the requirements for ensuring the quality of foreign language education in the field of tourism aimed at developing communicative and cognitive competence, and the lack of a systematic didactic, technological and methodological base for the implementation of communicative and cognitively oriented methods of teaching English to future specialists in the field of tourism.

In this regard, the relevance of the idea of this project is revealed – conducting a set of studies on improving the system of digitalization of foreign language education in the field of tourism and the communicative and cognitive competence of bachelors of tourism. Digitalization of tourism education is a significant component of the process of forming innovative personnel in the field of tourism.

Objective of the project

Scientific, pedagogical and methodological substantiation of effective ways to improve the communicative and cognitive competence of specialists in the field of tourism in teaching English using digital tools as a factor in the successful implementation of an educational program of higher education that meets international standards.

The amount of grant funding for the entire period of project implementation is 70,058,964 (seventy million fifty-eight thousand nine hundred sixty-four) tenge, for 2023 – 19,621,004 (nineteen million six hundred twenty-one thousand four) tenge, for 2024 – 25,185,296 (twenty-five million one hundred eighty-five thousand two hundred ninety-six) tenge, for 2025 – 25,252,664 (twenty-five million two hundred fifty-two thousand six hundred sixty-four) tenge. 

Expected results

• 1 (one) article or review in a peer-reviewed scientific publication indexed in Social Science Citation Index , Arts and Humanities Citation Index and (or) Web databases of Science and (or) having a CiteScore percentile in the Scopus database of at least 35 (thirty-five);
• as well as 4 (four) articles and (or) reviews in peer-reviewed foreign and (or) domestic publications recommended by Committee;
• either 1 (one) article or review in a peer-reviewed scientific publication, indexed in the Social Science Citation Index and included in the 1 (first) or 2 (second) quartile by impact factor in the Web of Science database and (or) having a percentile according to CiteScore in the Scopus database at least 65 (sixty-five);
• or 2 (two) articles and (or) reviews in peer-reviewed scientific publications indexed in Arts and Humanities Citation Index of the Web of Science database.
• 3 reports at International conferences;
• 1 monograph “Improving the communicative and cognitive competence of bachelors of tourism: theory and practice” (working title);
• 1 textbook or study guide “ Business English : Tourism Industry ” (working title);
• Teaching materials in English for bachelors of tourism (electronic);
• advanced training course for English language teachers teaching bachelors of tourism;
• 1 copyright certificate.

Project implementers:

Published project results for 2023

Articles in scientific publications recommended by RK Committee

1. Rizakhojayeva G.A., Akeshova M.M., Nyshanova S.T., Nurmaganbetkyzy N., “Tourism salasy mamandarin dayarlaudagi oku turizminin roli” Dene tәrbiesіnіn teoriyasi men adistemesі No. 2(72) 2023, Almaty, 2023.
2. Rizakhojayeva G.A., Akeshova M.M., Abdulamit I., Mussabekova G.Z., Impact and effectiveness of mobile applications in teaching ​– 3i – Intelligence, Idea, Innovation . – No. 4, 2023. – P. 251-259.

1. Rizakhojayeva G., Nurmaganbetkyzy N. // Communicative and cognitive aspects of the process of digital processing // Bulletin of the Eurasian National University named after L.N. Gumilyov. Pedagogy series. Psychology. – No. 3(144)/2023. – P. 204-214.
2. Rizakhojayeva G.A., Makkambaeva F. // Perspectives of tourism students on the development of foreign language reading through scaffolding // Bulletin of the Eurasian National University named after L.N. Gumilyov. Pedagogy series. Psychology. – No. 3(14 5)/2023. – p. 208 -216. 

Articles in conference proceedings

1. Rizakhojayeva G.​ Tashpulatova Sh. The role of digital tools in learning English // Proceedings of the 4th International Scientific Conference “European Research Materials” (November 2-3, 2023), Amsterdam, Netherlands, 2023, pp.121-127
2. Rizakhojayeva GA , Abubakirova A.T. // Toward Enhancing Communicative and Cognitive Competence of Tourism Specialists // Proceedings of the 5th International Scientific Conference “Tourism and cultural heritage”. – Marmaris, Turkey. – 2023. – p. 295-305.

Published monographs

1. Rizakhojayeva​ , Akeshova M.​ // Communicative-cognitive competence in foreign language education: tourism specialists’ perspective. – Monograph . – 2023, Turkestan . – 210 p.