Scientific projects implemented at the International University of Tourism and Hospitality with funding from the Ministry of Science and Higher Education of the Republic of Kazakhstan.
Project name: АР19679687 Analysis of big data (Big Data) and processing of text on the basis of reviews of travelers with the aim of improving tourism of Kazakhstan at the world level.
The importance of the project is although Kazakhstan is a geopolitically favorable country, rich in natural and cultural heritage sites located along the Great Silk Road in Central Asia, the country’s tourism destinations still do not reach the level that can compete with developed countries. Secondly, in the field of tourism, there is a shortage of data analytic specialists (Big Data analytic), who can reveal the problems of all components of tourism in Kazakhstan, processing tourists’ reviews necessitate Big Data Analytics.
The aim of the project is a complete text analysis generated by travelers across Kazakhstan in three main pillars of the tourism industry, called accommodation, food and beverage, and attractions. This Project contains several data analytics tools to pinpoint the situation of the tourism industry in Kazakhstan, determine advantages and disadvantages in perspective of contemporary tourism implementations, find the issues, relationships between issues, relatively better situations, suggest improvements and enhancement measures that need to be taken in eye of travelers by running text analysis and statistical modeling.
Project objectives is the scope of the project includes the execution of three main components: determining the competitiveness, performance and demand conditions of the accommodation, food and beverage and attraction sectors as components of the Kazakhstan tourism industry relative to their global, regional (Central Asian) and Silk Road competitors.
Amount of grant financing: 69863374.32 tenge: 2023 year –19407850 tenge, 2024 year – 25415444,6 tenge, 2025 year – 25040079,8 tenge.
Expected results
Information about performers
| No | Full Name | Service |
| 1 | Abdikarimova Madina Nurbulatovna | Project manager, leading researcher |
| 2 | Kemal Kantarji | leading researcher |
| 3 | Abdrasilov Turganbai Kurmanbayevich | leading researcher |
| 4 | Meirbekov Akylbek Kairatbekovich | leading researcher |
| 5 | Murat Alper Basharan | senior researcher |
| 6 | Alper Kurshat Uysal | senior researcher |
| 7 | Abishov Nurzhan Orynbasarovich | senior researcher |
| 8 | Adilova Kultai Agytaevna | senior researcher |
| 9 | Abdirazakov Nurzhan | senior researcher |
| 10 | Nakhipbekova Symbat Abdraimkovyna | senior researcher |
The development of tourism education and tourism in general will contribute to the mobility of tourism personnel in the context of the region’s developing economy and social sphere. This is particularly relevant for the Turkestan system of professional tourism education, which is based on local tourism values (the mausoleum of Khoja Ahmed Yasawi). This system is currently undergoing positive progressive changes both temporally and spatially, initiated by the Government of the Republic of Kazakhstan. Turkestan is one of the oldest cities (which highlights the prospects for tourism development in this region) and simultaneously serves as the administrative center of the country’s youngest region. In October 2020, the city was presented in its new status.
By signing the historic decree on the establishment of the Turkestan region in 2018, the former President of Kazakhstan, Leader of the Nation N.A. Nazarbayev, tasked the development of the city as a cultural and historical center of the entire Turkic world. Currently, plans for constructing and creating new tourist sites are being implemented. A total of 57 tourist routes have been developed, focusing on historical, ecological, cultural, entertainment, and educational tourism.
For the effective operation of these tourist routes, the saturation of Turkestan’s tourism sector with highly qualified personnel possessing the necessary language training will play an important role.
The scientific novelty of this project is determined by the following contradictions inherent in the modern educational process in foreign language training for tourism specialists:
In this regard, the relevance of the project’s idea is revealed – conducting a series of studies on improving the digitalization system of foreign language education in tourism and the communicative-cognitive competence of tourism undergraduates.
Project Goal: Scientific-pedagogical and methodological justification of effective ways to enhance the communicative-cognitive competence of tourism specialists in English language teaching using digital tools as a factor for successfully implementing higher education programs that meet international standards.
Grant Funding:
The total grant funding for the entire project implementation period amounts to 70,058,964 KZT, including:
Expected Results:
Project Team:
| № | Аты-жөні | Қызметі |
| 1 | Madina Akeshova | Project Leader, Chief Researcher |
| 2 | Gulnara Rizakhojayeva | Chief Researcher |
| 3 | Laura Shalabayeva | Leading Researcher |
| 4 | Saltanat Nyshanova | Leading Researcher |
| 5 | Ainur Azizova | Senior Researcher |
| 6 | Sherzod Ramankulov | Senior Researcher |
| 7 | Nurdana Nurmaganbetkyzy | Researcher |
| 8 | Guzal Yusupova | Researcher |
Results of the project for 2023,2024,2025 years
Articles or reviews in peer-reviewed foreign and/or domestic journals recommended by the Committee for Quality Assurance in Science and Higher Education
Articles or reviews in a peer-reviewed scientific journal indexed in the Social Science Citation Index, Arts and Humanities Citation Index, and/or Web of Science database, or having a CiteScore percentile in Scopus
Conference proceedings
Monographs and/or manuals
Others
Scientific projects implemented at the International University of Tourism and Hospitality with funding from the Ministry of Science and Higher Education of the Republic of Kazakhstan.
The project is aimed at studying the information potential of religious tourism sites in the Turkestan region, and based on the results of the study, a multimedia interactive atlas will be developed. The relevance of this atlas lies in the importance of increasing the tourism potential of the Turkestan region and maximizing the spiritual needs of travelers choosing spiritual tourism. To promote the spiritual and cultural development of cultural and historical monuments located in the city of Turkestan, Sozak, Shardara and Sairam districts of the Turkestan region. Undoubtedly, one of the main factors contributing to the transformation of Turkestan into a center of pilgrimage is the personality of Khoja Akhmet Yasawi as a spiritual teacher of the Turkic peoples, his religious heritage, contribution to the spread of religious culture, and the achievements of his students. The arrival of Islam in the lands of Turkestan and the formation of Turkic-Islamic culture, its modern significance do not receive scientific recognition due to the impressionistic and subjective attitude of representatives of various spheres; the religious and information potential of objects was limited by the meager design and description of historical and cultural monuments. Therefore, this project aims to develop a multimedia interactive atlas to increase the information potential of places of pilgrimage in this region, providing a wide range of information infrastructure in the form of digital platforms to provide all the necessary information, complemented by new information and accessible. The objects included in the atlas will be analyzed from the point of view of scientific, cultural, philosophical and religious methods.
Research issues. Through the study of sacred objects and objects of religious tourism in the Turkestan region, the following issues require scientific analysis:
– Analysis of the existential layers formed in connection with the spread of Sufism to the territory of Turkestan, demonstration of the continuity of the monument and information about it;
– Creation of a list of religious and Muslim writings, personalities, events, legends associated with the historically established territories of cultural and historical monuments of the Turkestan region, including the mausoleums Iskhaq Bab, Abd al-Aziz Bab, Karashash Ana, Ibrahim Ata, Khoja Akhmet Yassawi, Arystan Bab, Aziz Baba, Muhammad Hanafiya, Saint Kara Bura, Mariam Ana, Idris Prophet;
– Analysis of cultural and historical monuments located in Otyrar, Sozak, Shardara and Sayram districts of Turkestan region, such as Iskhaq bab, Uzyn ata, Badr ata, Ibrahim ata, Karashash ana, Khyzyr tower, etc.
– Collection and analysis of information related to sacred places in national archives and library funds.
– Conducting cultural, historical, religious research to determine the conceptual essence of the development of religious tourism in the Turkestan region.
– Implementation of digital processing work with the help of information infrastructure on the part of programmers, IT specialists, web designers during the project.
Expected results:
– At least 2 (two) articles or reviews will be published in a peer-reviewed scientific publication indexed in the Social Science Citation Index or Arts and Humanities Citation Index of the Web of Science database and (or) having a CiteScore in the Scopus database of at least 35 (thirty-five);
– At least 4 articles will be published in a peer-reviewed foreign and (or) domestic publication recommended by the Committee for Quality Assurance in the Field of Education and Science of the Ministry of Education and Science of the Republic of Kazakhstan;
– Educational multimedia interactive atlas will be developed in 4 languages;
Grant funding:
The total grant funding for the project is 89,805,484 tenge, including:
For 2024 – 29,885,368 tenge;
For 2025 – 29,992,284 tenge;
For 2026 – 29,927,832 tenge.
Information about project executors
| № | Full name | Position |
| 1 | Maldybek Akmaral | Project Manager, Leading Researcher |
| 2 | Karatyshkanova Kymbat | Leading Researcher |
| 3 | Zhandarbek Zikiriya | Leading Researcher |
| 4 | Sizdikov Bagdaulet | senior research fellow |
| 5 | Kozhan Almat | senior research fellow |
| 6 | Shokparov Alibek | senior research fellow |
Project results for 2024 and 2025
An article or review in a peer-reviewed foreign or domestic publication recommended by the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan.
An article or review in a peer-reviewed scientific journal indexed in the Web of Science Expanded Science Citation Index and/or in a peer-reviewed scientific journal with a CiteScore in the Scopus database:
Presentations at international conferences:
Other
Project name:
AP23488900 Automatic detection of cyberbullying among young people in social networks using artificial intelligence
In the context of the growing problem of cyberbullying among youth, especially on social networks, this project aims to develop automated systems that use artificial intelligence to detect and prevent such incidents. The main goal of the project is to create an effective tool capable of identifying cases of cyberbullying in real time, which will allow timely measures to be taken to protect potential victims.
The problem of cyberbullying is caused not only by the widespread use of digital technologies and social networks, but also by the difficulties in defining the boundary between a joke and aggression, especially among young people. Therefore, the study is aimed at an in-depth analysis of the linguistic features, behavioral patterns and contextual factors characteristic of cyberbullying.
The goal of the project is to develop an advanced cyberbullying detection system based on machine learning algorithms to improve the digital safety and psychosocial well-being of youth in the social media environment.
Project objectives:
1. Developing a parser to collect data using keywords: The first task is to create a parser that automatically collects text data from social networks using keywords related to cyberbullying. This will ensure the collection of targeted data for subsequent analysis and training of models.
2. Manual annotation of data into classes: An important task that involves manually classifying the collected data to create an accurate training dataset. This will provide a high-quality training dataset for training machine learning models.
3. Development of a dataset containing examples of cyberbullying in the Kazakh language: Creation of a specialized dataset in the Kazakh language, which will be used for training and testing models specific to this linguistic and cultural context.
4. Development of machine learning models for detecting cyberbullying in the Kazakh language: Development and configuration of machine learning models specially adapted for detecting cyberbullying in texts in the Kazakh language.
5. Developing deep learning models to detect cyberbullying in Kazakh: Using more sophisticated deep learning models that can take into account more subtle nuances of language and context to more accurately detect cyberbullying.
6. Development of a deep model of a hybrid architecture for detecting cyberbullying in the Kazakh language: Creating a hybrid model that combines various approaches and deep learning technologies to improve the accuracy and efficiency of cyberbullying detection.
7. Improving the developed model using an attention mechanism: The final task involves refining and optimizing models using attention mechanisms, which will allow the system to more accurately focus on key aspects of the text related to cyberbullying.
Amount of grant financing: 59772298 tenge: 2024 year –20324888 tenge, 2025 year – 20115170 tenge, 2026 year – 19332240 tenge.
Expected results
1. The expected outcomes of the project include the publication of six (6) scientific articles indexed in the Scopus database;
2. six (6) articles will be published in peer-reviewed foreign and (or) domestic editions recommended by the National Institute of Social Sciences and Humanities.
Information about performers
1. Abdrakhmanov Rustam Bakhtiyoruly – Project manager, leading researcher
2. Sultan Daniyar Rakhmankulovich – leading researcher
3. Tolep Abdimukhan Seilkhanovich – leading researcher
4. Toktarova Aigerim Bastarbekovna – leading researcher
5. Kasymbekov Abbazbek Sugirovich– senior researcher
6. Iskakov Tairzhan Bakhytbayevich – senior researcher
7. Ibraeva Zhanylsyn – Employee
Results of the project for 2024, 2025 years
Articles or reviews in peer-reviewed foreign and/or domestic journals recommended by the Committee for Quality Assurance in Science and Higher Education:
1) Б.С. Омаров, А.Б.Токтарова, Б.С. Калдарова, А.З.Турсынбаев, Р.Б.Абдрахманов «Использование BILSTM для определения оскорбительного языка в языках с низким уровнем ресурсов» // «Известия НАН РК. Серия физика и информатики», 3(351), 2024. -С.175-189. https://doi.org/10.32014/2024.2518-1726.299
2) B.Omarov, R.Abdrakhmanov, A.Toktarova, Glove-Embedded Attention Bilstm Networks For Enhanced Multiclassification Of Tweets In Cyberbullying Detection On Online Content// Scientific Journal of Astana IT University ISSN (P): 2707-9031 ISSN (E): 2707-904X VOLUME 22, JUNE 2025, DOI: https://doi.org/10.37943/22PSRO3633
3) D. Sultan, R. Abdrakhmanov, A. Toktarova, T. Turymbetov, T. Iskakov, B.Yagalieva “Deep Learning-Based Cyberbullying Detection in Kazakh: A Hybrid Approach for Improved Text Classification” № 4 (2025): Вестник КазНПУ им.Абая. Серия: физико-математические науки
4) D. Sultan, R. Abdrakhmanov, Esref Adali, T. Turymbetov, G. Bekeshova «Deep Learning-Based Hate Speech Detection In Kazakh: A Hybrid Framework For Robust Text Analysis» № 4 (2025) Scientific journal “BULLETIN OF SHAKARIM UNIVERSITY. TECHNICAL SCIENCES”
5) B.S. Omarov, R.B. Abdrakhmanov, D.R. Sultan, A.B. Toktarova, Aliyeva «Neural Network Model For Automatic Detection Of Kazakh-Language Hate Speech» № 4 (2025) News Of Thenational Academy Of Sciences Of The Republic Of Kazakhstan Physico-Mathematical Series
Articles or reviews in a peer-reviewed scientific journal indexed in the Social Science Citation Index, Arts and Humanities Citation Index, and/or Web of Science database, or having a CiteScore percentile in Scopus:
1) Altayeva, A., Abdrakhmanov, R., Toktarova, A., & Tolep, A. (2024). Cyberbullying Detection on Social Networks Using a Hybrid Deep Learning Architecture Based on Convolutional and Recurrent Models. International Journal of Advanced Computer Science & Applications, 15(10).DOI: 10.14569/IJACSA.2024.0151018
2) Mamikov, S., & Abdullayeva, A. (2025). An examination of the relationship between self-confidence and bullying among adolescent athletes and non-athletes. Retos,70, 1535–1546. https://doi.org/10.47197/retos.v70.116853,
3) Tolep, A., & Kyzdarbek, M. (2025). Exploring the relationship between cyberbullying and selfconcept among school children in Physical Education. Retos, 70, 1169–1181, https://doi.org/10.47197/retos.v70.117076
4) Kenjayeva, B. B., & Abdrakhmanov, R. B. (2025).Cyberbullying victimization and its influence on Physical Education outcomes among school students. Retos, 70, 1137–1152 https://doi.org/10.47197/retos.v70.116715
5) A. Tolep, S. Mamikov, Z. Yakhiya, and A. Abdullayeva, “Sentiment Analysis of Social Network Data Using Traditional and Hybrid Deep Learning Models”, Eng. Technol. Appl. Sci. Res., vol. 15, no. 6, pp. 28481–28488, Dec. 2025. https://doi.org/10.48084/etasr.12865
Conference proceedings:
1) Aigerim Toktarova, Aigerim Altayeva, Rustam Abdrakhmanov, Danyar Sultan, and Baktykul Jakhanova. Hate speech detection on social media using machine learning// DTESI 2024: 9th International Conference on Digital Technologies in Education, Science and Industry, October 16–17, 2024, Almaty, Kazakhstan. 11p. https://ceur-ws.org/Vol-3966/W4Paper6.pdf. Опубликовано в CEUR-WS: 24 мая 2025
2) Aigerim Altayeva, Daniyar Sultan, Rustam Abdrakhmanov, Abdimukhan Tolep, and Aigerim Toktarova. Hybrid deep learning model for cyberbullying detection on online social media data // DTESI 2024: 9th International Conference on Digital Technologies in Education, Science and Industry, October 16–17, 2024, Almaty, Kazakhstan. 11p. https://ceur-ws.org/Vol-3966/W3Paper12.pdf, Опубликован в CEUR-WS: 24 мая 2025
3) Aigerim Altayeva, Aigerim Toktarova, Rustam Abdrakhmanov, and Abdimukhan Tolep. Applying machine learning for real-time hate speech detection in social media // DTESI 2024: 9th International Conference on Digital Technologies in Education, Science and Industry, October 16–17, 2024, Almaty, Kazakhstan. 10p. https://ceur-ws.org/Vol-3966/W3Paper18.pdf. Опубликовано в CEUR-WS: 24 мая 2025
4) D. Sultan, R. Abdrakhmanov, T. Turymbetov, T.Iskakov “Lexicon Enhanced Transformer Bi-LSTM model for Detecting Cyberbullying in Kazakh Textual data” International Conference on Studies in Engineering, Science, and Technology, 06 November 2025 – 10 November 2025, Istanbul, Turkey. https://iuth.edu.kz/2025/11/12/icsest-halyqaralyq-gylymi-konferentsiyasyna-qatysu/
Other:
1. Master-class on Cyber Attacks and Cybersecurity
https://iuth.edu.kz/2024/12/18/universitetimizdin-oqytushysy-kibershabuyl-kiberqauipsizdik-taqyrybynda-master-klass-otkizdi/
2. Business Trip to Sh. Rashidov Samarkand State University
https://iuth.edu.kz/2025/12/08/samarqand-qalasyndagy-sh-rashidov-universitetine-issapary/
The tourism sector holds significant importance for promoting Kazakhstan in a new format and creating a competitive state. This is due to several factors, including economic growth, support for small and medium-sized enterprises, infrastructure and investments, increasing international visibility and image, preservation of nature and cultural landmarks, substantial tax revenues, etc. It is worth noting that maintaining a balance between tourism development, its impact on the environment, cultural heritage, and the population of the region, as well as the preparation of qualified, competitive personnel in the tourism sector, can guarantee long-term sustainable development of tourism and maximize benefits for the country.
The idea of this project lies in finding ways to improve the training of tourism personnel, particularly facilitating their linguocommunicative creativity, which will contribute to the sustainable development of this sector, improve the quality of services for tourists, and create favorable conditions for economic growth.
The preparation of qualified personnel in the tourism sector plays a decisive role in the development of the industry. Firstly, it affects the improvement of service quality. Trained tourism specialists can provide high-quality services to tourists, which is essential for creating a positive experience and strengthening the reputation of the country or region as an attractive tourist destination. Secondly, it concerns effective promotion and management of tourism resources. Well-trained personnel, knowledgeable about tourist destinations, along with their effective promotion among tourists and increasing visitor flow, help develop and implement sustainable strategies for managing tourism resources to prevent resource depletion and minimize negative environmental impacts. Thirdly, it pertains to the creative potential of personnel — the development of new tourism products. Tourism specialists with linguocommunicative creativity can introduce new ideas and innovations into the diversity of tourism products and services, contributing to the diversity of offerings and the attractiveness of the destination. Fourthly, there is a financial aspect — increased revenues. Effective regulation and ensuring high personnel qualifications can become a source of income for both individual workers and the state as a whole, with the prospect of strengthening the destination’s position in the global tourism market.
Based on the above, the relevance of this project is revealed as a comprehensive and systematic study of issues related to increasing the competitiveness of specialists in the tourism sector and facilitating their linguocommunicative creativity.
Grant Funding Amount:
Project Goal:
Development of a model for facilitating linguocommunicative creativity of tourism specialists in foreign language learning, as well as creating didactic support for implementing the model using gamification and art therapy in education, to saturate the tourism sector with highly qualified personnel meeting international standards.
Expected Results:
Project Team:
Published Results for 2024–2025:
Articles or reviews in peer-reviewed foreign or domestic journals recommended by the Committee for Quality Assurance in the Field of Science and Higher Education:
International Conferences:
Published Monographs and Textbooks:
Textbook Bridging Creativity and Communication: Gamification and Art-Therapy approved at the meeting of the academic council of the International University of Tourism and Hospitality (Protocol No. 5, December 24, 2024).
Scientific projects implemented at the International University of Tourism and Hospitality with funding from the Ministry of Science and Higher Education of the Republic of Kazakhstan.
Project AP26105447: “Historical, Cultural, and Archaeological Monuments of Turkestan Region in the Context of Cultural-Historical Tourism Development and Their Digitalization”
Project Title: Historical, Cultural, and Archaeological Monuments of Turkestan Region in the Context of Cultural-Historical Tourism Development and Their Digitalization
Relevance of the Project:
Turkestan Region is rich in unique historical, cultural, and archaeological monuments, which hold significant value for the development of cultural and historical tourism. However, insufficient systematization and limited digital accessibility of these sites restrict opportunities for attracting tourists and conducting research. This project aims to systematize the unique historical and cultural sites of the region, many of which have both national and international significance, and to create a digital catalog and multimedia map of the region’s monuments, providing convenient access to cultural heritage information for a wide audience. The project is interdisciplinary, combining expertise in history, archaeology, and information technology, allowing for a comprehensive approach to the study and preservation of these sites. The expected outcomes of the project will contribute to regional tourism development, increase interest in historical monuments, and strengthen cultural identity.
Project Goal:
To conduct a comprehensive and interdisciplinary study of the historical and cultural heritage of the Turkestan Region, enabling its use in the tourism industry and educational programs for undergraduate, master’s, and doctoral students, with the application of digital technologies.
Project Objectives:
The historical, cultural, and archaeological monuments of the Turkestan Region, as objects of cultural-historical tourism, require scientific analysis of the following:
Expected Results:
Project Team:
| No. | Name | Position |
| 1 | Sandybayeva Akmaral Dairovna | Project Leader, Senior Researcher |
| 2 | Kozha Mukhtar Bahaduruly | Leading Researcher |
| 3 | Tastanbekov Murat Meirbekovich | Leading Researcher |
| 4 | Primkulova Gauhar Zhankulovna | Senior Researcher |
| 5 | Myrzaliyeva Elmira Kazbekovna | Senior Researcher |
| 6 | Uderbayeva Saule Karibayevna | Senior Researcher |
| 7 | Aytimbaev Askhat Torekhanovich | Researcher |
| 8 | Almazuly Shynaz | Researcher |
| 9 | Gali Madi Dinmukhammetuly | Researcher |
Grant Funding:
Total funding for the project: 85,127,246 KZT
Results Achieved in 2025:
During the reporting period, domestic historiography and sources on the history and current state of historical and cultural monuments of the Turkestan Region were collected, systematized, and analyzed. Comprehensive analysis of written, archival, and archaeological sources was conducted. Works of domestic and foreign scholars, archival documents, manuscripts, and archaeological expedition materials were selected and systematized. The scientific, cultural, and historical significance of the monuments was determined, and insufficiently studied sites with tourism potential were identified.
A theoretical database on historical and cultural sites of the region was compiled. Monuments were classified by chronological, functional, and cultural characteristics. Special attention was paid to analyzing the condition of the monuments based on archival and museum materials.
Materials from foreign historiography and sources were collected, systematized, and analyzed. Field research was conducted in the cities of Tashkent and Kokand. Fundamental works on archaeology, architecture, and regional history were analyzed. Field studies were conducted in the Sauran, Otyrar, Baydibek, and Suzak districts, as well as in the settlements of Karnak, Zhuynek, Karashik, and Ikan.
The research results are being compiled into a structured database including photographic, cartographic, and textual materials, intended for the creation of a digital catalog of the Turkestan Region’s historical and cultural heritage. Analytical processing, systematization, and preparation for scientific validation of the collected materials were conducted. Results have been presented through publication activities.
Publication in a journal recommended by KOKNVO:
Participation in Scientific Events:
Project Title:
AP26100839 Instructional Design of an Immersive Educational Environment Using Gamification in Foreign Language Training of Tourism Specialists
Tourism is one of the fastest-growing sectors of the global economy, a key industry that demonstrates steady growth and development in many countries. Kazakhstan, keeping pace with the times and aiming for national development, must recognize that the development of tourism is of strategic importance. Tourism development contributes to economic diversification, job growth, stimulation of related sectors (catering, transport, hotel business), and, of course, increased tax revenues to the budget.
Tourism is also a tool for promoting Kazakhstan on the international stage, raising awareness about the country, and strengthening its image. In the long term, tourism development guarantees investment attraction and a positive perception of the country globally.
Given the above, it is important to add that there is a need to train highly competent specialists who possess not only professional knowledge but also language skills, which determines the need for effective foreign language training of specialists in tourism, capable of working to strengthen the country’s image at the global level.
The main problem addressed by the proposed project relates to the low motivation and engagement of students in the process of learning a foreign language, and, as a consequence, insufficient communicative competence of specialists in the professional field.
Within the framework of the research, approaches of immersive learning, gamification, collaborative learning, as well as scientific research methods such as discourse analysis, comparative analysis, cross-sectional study, pedagogical experiment method, and comprehensive research method will be applied.
The expected results of the project are based on the scientific and theoretical justification of the use of immersive technologies and gamification in foreign language training of tourism specialists, providing recommendations for improving the level of language training of tourism professionals, enhancing intercultural communication skills, and developing critical thinking; creation of pedagogical design and tools applicable both in academic and corporate environments.
The proposed project has a significant impact on the scientific, technical, and human resource potential of the country, as it involves the creation of pedagogical design that can be used not only in the training of tourism specialists but also in other fields. The results obtained during the implementation of the project will be able to improve the competitiveness of educational organizations, create favorable conditions for the commercialization of educational programs through the development of specialized courses based on digital technologies.
The practical significance of the research results lies in the possibility of adapting the developed educational environment to the conditions of various educational institutions, applying the methods obtained during the research to address the socio-economic development challenges of the Republic of Kazakhstan related to improving the quality of professional training of personnel in the field of tourism.
The aim of the project is to create an educational environment that facilitates the immersion of learners in the language learning process, considering the specifics of professional tourism activities, and to develop innovative methods through the integration of elements of immersive learning and gamification, taking into account modern challenges in tourism education.
Project Objectives:
Scientific and theoretical analysis of existing approaches to immersive technologies and gamification in foreign language learning.
Identification of methodological approaches for integrating gamification into the process of foreign language education.
Development of an immersive educational environment using gamification elements.
Testing and implementation of the developed platform in educational institutions for tourism personnel training.
Conducting a detailed evaluation and adjustment of the developed educational environment.
Preparation of proposals and recommendations for further development and scaling of the developed educational platform.
Dissemination of research results.
Total grant funding for the project: 89,213,600 tenge, including:
For 2025 – 29,396,000 tenge
For 2026 – 29,834,600 tenge
For 2027 – 29,983,000 tenge
Expected Results:
or
or
Project Team:
Saltanat Nyshanova – Project Leader, Chief Researcher
Gulnara Rizakhojayeva – Responsible Executor, Leading Researcher
Madina Akeshova – Leading Researcher
Gulnur Aripzhan – Senior Researcher
Kosshygulova Aliya – Senior Researcher
Dauirkhan Saltanat – PhD Student, Researcher
Published Project Results for 2025
Article or review in a peer-reviewed foreign or domestic journal recommended by the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan
International Conferences
S.T. Nyshanova, G.Zh. Aripzhan. Methodological Aspects Of The Formation Of Professional Competence Of Future Teachers Through Gamification // Concepts of Development and Effective Use of the Scientific Potential of Society: Proceedings of the International Scientific and Practical Conference (October 12, 2025, Kaluga). – Ufa: OMEGA SCIENCE, 2025. – 87-91 p.
S.T. Nyshanova, M.M. Akeshova, G.Zh. Aripzhan. The Use Of Games: For Vocabulary Presentation And Revision // The Path of Science International Scientific Journal. – No 10 (140), 2025. – 27-30p.
S.T. Nyshanova. Theoretical Foundations of Digital Game-Based Language Learning: A Youth-Centered Perspective // 6th International Youth Research Congress. – Fethiye, 2025. – 126-131p.
Project Relevance:
The Turkestan region represents a unique historical and cultural phenomenon. For centuries, several economic and cultural systems have coexisted and interacted here. On the one hand, the region demonstrates traditions of settled agriculture and trade, as well as developed urban planning. On the other hand, nomadic pastoral tribes from the northern степes historically approached this territory closely. This interaction led to the formation of a distinctive symbiotic ethno-cultural community and the development of a specific model of ethnic and interethnic cultural interaction.
The research hypothesis is that the urban culture of the Turkestan region, formed in the context of socio-cultural evolution and transformation, represents a unique synthesis of traditional and modern urban patterns. This allows for a deeper understanding of the dynamics of ethnic and interethnic relations, as well as the influence of historical processes on regional development.
Project Goal:
To study the history of traditional urban culture of the Turkestan region from the 18th to the early 21st century, its transformation and socio-cultural evolution, and to identify the specific features of the transition from traditional urban lifestyles to modern forms and values.
Project Objectives:
• To conduct a conceptual analysis of the theoretical, methodological, and historiographical foundations of the research;
• To study the processes of urbanization, urban structure, and urban environment considering ethnic diversity;
• To analyze the ethnic composition of the population, including sub-ethnic and non-ethnic groups, and to examine traditional methods of resolving interethnic and inter-class conflicts in the Turkestan region;
• To investigate traditional social groups and institutions and analyze changes in social structure during the studied period;
• To analyze features of the material and spiritual culture of the region, including family and marriage traditions, customs, and rituals that existed in the past and persist in the present.
Expected Results:
• Publication of 3 articles in peer-reviewed international journals indexed in Web of Science (SSCI) and Scopus;
• Publication of 5 articles in domestic and foreign journals recommended by the Committee for Quality Assurance in Science and Higher Education (KOКNVO);
• Preparation of 1 collective monograph;
• Training of 1 Doctor of Philosophy (PhD).
Dissemination Activities:
• Organization of 1 international scientific conference;
• Organization of 2 round tables;
• Promotion through social media platforms.
Grant Funding:
Total funding for the entire project period amounts to 88 866 846 KZT, including:
• 2025 – 29 782 924 KZT;
• 2026 – 29 133 232 KZT;
• 2027 – 29 950 690 KZT.
Results Achieved in 2025:
Within the framework of the study, materials of foreign historiography, source studies, and data from ethnographic expeditions were examined. Research was conducted in the collections of the Fundamental Library of Tashkent, the National Center of Archaeology, and the Abu Rayhan Beruni Institute of Oriental Studies, as well as in museums and historical-cultural sites in Kokand, including the Khudoyar Khan Palace, Jami Mosque, Nurbota Madrasa, and the Kokand Regional History Museum.
Research was also carried out in central and regional archives in Almaty, Turkestan, and Kentau, as well as in the archive of the Department of the Committee on Legal Statistics and Special Records for the Turkestan Region. Rare manuscripts, documents, and copies of decrees from the period of the Kokand Khanate reflecting administrative and cultural characteristics of the era were identified and analyzed. These materials are significant for the study of urban planning and architectural heritage of the region.
Field studies covered ancient settlements and historical sites of the Turkestan region (Sauran, Otyrar, Baidibek, Sozak, etc.). Interviews were conducted with elders, museum staff, and local residents, and oral testimonies and questionnaire data on ethnographic and social aspects were collected. The materials were systematized and compared with written and archaeological sources.
The research results expanded the source base of the project and clarified the role of historical centers of the Turkestan region in shaping the urban tradition of Southern Kazakhstan.
Publications:
Articles or reviews in a peer-reviewed scientific journal indexed in the Social Science Citation Index, Arts and Humanities Citation Index, and/or Web of Science database, or having a CiteScore percentile in Scopus
Z.A. Akimbek, L.S. Dinasheva. Sanitation and Imperial Order: Muslim Cemeteries in Turkestan // Bylye Gody. 2025. Vol. 20, No. 4. (Percentile 84). DOI: 10.13187/bg.2025.4.1950
Articles or reviews in peer-reviewed foreign and/or domestic journals recommended by the Committee for Quality Assurance in Science and Higher Education
A.T. Abdullaeva, L. Dinasheva, E. Myrzalieva. Evolution of Traditional Urban Culture of the Turkestan Region in the Second Half of the 19th Century // Asian Journal “Steppe Panorama”. 2025. Vol. 12, No. 6.
Participation in Scientific Events:
1. October 15, 2025, Tashkent – Participation in the 8th General Assembly of the Turkic Universities Union (TURKUNIB). https://iuth.edu.kz/ru/2025/10/15/8-ya-generalnaya-assambleya-soyuza-tyurkskih-universitetov-turkunib-sostoyalas-15-oktyabrya-2025-goda-v-gorode-tashkente-respublika-uzbekistan/;
2. October 16, 2025, Tashkent – Participation in the International Scientific Conference “The Karakhanids – Descendants of Alp Er Tunga (Afrasiab)” held at TSUOS. https://iuth.edu.kz/ru/2025/10/17/mezhdunarodnaya-nauchnaya-konferentsiya-karahanidy-potomki-alp-er-tunga-afrosiaba-tyurkskij-i-islamskij-mir-v-epohu-karahanidov-tashkent-uzbekistan/.
