Scientific projects implemented at the International University of Tourism and Hospitality with funding from the Ministry of Science and Higher Education of the Republic of Kazakhstan.
Project name: АР19679687 Analysis of big data (Big Data) and processing of text on the basis of reviews of travelers with the aim of improving tourism of Kazakhstan at the world level.
The importance of the project is although Kazakhstan is a geopolitically favorable country, rich in natural and cultural heritage sites located along the Great Silk Road in Central Asia, the country’s tourism destinations still do not reach the level that can compete with developed countries. Secondly, in the field of tourism, there is a shortage of data analytic specialists (Big Data analytic), who can reveal the problems of all components of tourism in Kazakhstan, processing tourists’ reviews necessitate Big Data Analytics.
The aim of the project is a complete text analysis generated by travelers across Kazakhstan in three main pillars of the tourism industry, called accommodation, food and beverage, and attractions. This Project contains several data analytics tools to pinpoint the situation of the tourism industry in Kazakhstan, determine advantages and disadvantages in perspective of contemporary tourism implementations, find the issues, relationships between issues, relatively better situations, suggest improvements and enhancement measures that need to be taken in eye of travelers by running text analysis and statistical modeling.
Project objectives is the scope of the project includes the execution of three main components: determining the competitiveness, performance and demand conditions of the accommodation, food and beverage and attraction sectors as components of the Kazakhstan tourism industry relative to their global, regional (Central Asian) and Silk Road competitors.
Amount of grant financing: 69863374.32 tenge: 2023 year –19407850 tenge, 2024 year – 25415444,6 tenge, 2025 year – 25040079,8 tenge.
Expected results
Information about performers
No | Full Name | Service |
1 | Abdikarimova Madina Nurbulatovna | Project manager, leading researcher |
2 | Kemal Kantarji | leading researcher |
3 | Abdrasilov Turganbai Kurmanbayevich | leading researcher |
4 | Meirbekov Akylbek Kairatbekovich | leading researcher |
5 | Murat Alper Basharan | senior researcher |
6 | Alper Kurshat Uysal | senior researcher |
7 | Abishov Nurzhan Orynbasarovich | senior researcher |
8 | Adilova Kultai Agytaevna | senior researcher |
9 | Abdirazakov Nurzhan | senior researcher |
10 | Nakhipbekova Symbat Abdraimkovyna | senior researcher |
The development of tourism education and tourism in general will contribute to the development of mobility of tourism personnel in the developing economy and social sphere of the region. This is especially true for the Turkestan system of professional tourism education, which is based on local tourist values (the mausoleum of Khoja Ahmed Yasawi), which is currently, at the initiative of the government of the Republic of Kazakhstan, subject to positive progressive changes in both temporal and spatial terms. The city of Turkestan is the oldest city (from this follows the prospects for the development of tourism in this region), at the same time the regional center of the youngest region of the country. In October 2020, a presentation of the city in its new status took place. By signing the historical decree on the formation of the Turkestan region in 2018, the former President of Kazakhstan, Leader of the Nation N.A. Nazarbayev instructed the development of the city as a cultural and historical center of the entire Turkic world. Currently, plans for the construction and creation of new tourist facilities are being implemented. A total of 57 tourist routes have been developed in the direction of historical, environmental, cultural, entertainment and educational tourism. For the efficiency of these tourist routes, in our opinion, an important role will be played by the saturation of the tourism sector of the city of Turkestan with highly qualified personnel with the necessary language training.
The scientific novelty of this project is determined by the following contradictions that are characteristic of the modern educational process in foreign language training of specialists in the field of tourism:
In this regard, the relevance of the idea of this project is revealed – conducting a set of studies on improving the system of digitalization of foreign language education in the field of tourism and the communicative and cognitive competence of bachelors of tourism. Digitalization of tourism education is a significant component of the process of forming innovative personnel in the field of tourism.
Objective of the project
Scientific, pedagogical and methodological substantiation of effective ways to improve the communicative and cognitive competence of specialists in the field of tourism in teaching English using digital tools as a factor in the successful implementation of an educational program of higher education that meets international standards.
The amount of grant funding for the entire period of project implementation is 70,058,964 (seventy million fifty-eight thousand nine hundred sixty-four) tenge, for 2023 – 19,621,004 (nineteen million six hundred twenty-one thousand four) tenge, for 2024 – 25,185,296 (twenty-five million one hundred eighty-five thousand two hundred ninety-six) tenge, for 2025 – 25,252,664 (twenty-five million two hundred fifty-two thousand six hundred sixty-four) tenge.
Expected results
Project implementers:
No. | Aty-zhoni | Kyzmeti |
1 | Akeshova Madina | Project manager |
2 | Rizakhojayeva Gulnara | Leading researcher |
3 | Shalabaeva Laura | Researcher |
4 | Nyshanova Saltanat | Researcher |
5 | Azizova Ainur | Researcher |
6 | Ramankulov Sherzod | Researcher |
7 | Nurmaganbetkyzy Nurdana | Researcher |
8 | Yusupova Guzal | Researcher |
Published project results for 2023
Articles in scientific publications recommended by RK Committee
Articles in conference proceedings
Published monographs